Last updated: 7 décembre 2025

1. Important Information and Who We Are

This Privacy Policy explains how VENOVA Activewear LLC collects, uses, stores, and protects your personal data when you visit our website www.venovawear.com, create an account, place an order, subscribe to our newsletter, or interact with our services.

We are committed to protecting your privacy in accordance with:

• the General Data Protection Regulation (GDPR) for European users,

• applicable US privacy standards,

• Shopify’s global compliance framework.

Controller

VENOVA Activewear LLC
6300 Riverside Plaza Lane
87120 Albuquerque, New Mexico
United States
Email: info@venovawear.com

VENOVA Activewear LLC is the controller responsible for your personal data.

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2. The Types of Personal Data We Collect About You

We may collect, use, store, and transfer the following categories:

Identity Data

• First name, last name

• Date of birth (optional)

• Account login data (email + password)

Contact Data

• Email address

• Phone number

• Delivery and billing addresses

Technical Data

• IP address

• Browser type/version

• Device information

• Operating system

• Time zone settings

• Cookies

• Log files automatically collected by Shopify

Transactional & Payment Data

• Order details

• Cart history

• Payment confirmations (Stripe, PayPal, Klarna)
  ⚠️ We never store full card numbers.

Usage Data

• Pages visited

• Time spent on site

• Clicks and product interactions

• Session identifiers

Marketing & Communication Data

• Newsletter preferences

• Marketing consents

• Ad platform data (Meta, Google, TikTok)

Customer Support Data

• Emails or messages sent to our customer service

• Requests, complaints, return inquiries

Third-Party Platform Data

• Advertising data from Meta, Google, TikTok

• Reviews from external partners

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3. How We Collect Your Personal Data

Data is collected via:

Direct interactions

• Creating an account

• Subscribing to newsletters

• Placing an order

• Contacting support

• Participating in giveaways

Automated technologies

• Cookies

• Pixels (Meta, Google, TikTok)

• Shopify analytics

• Device identifiers

Third-party providers

• Shopify (e-commerce, hosting)

• Stripe, PayPal, Klarna (payments)

• Meta, Google, TikTok (advertising)

• Email provider (Klaviyo or similar)

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4. How We Use Your Personal Data (Legal Basis)

Under GDPR, we must explain the purpose AND the legal basis.

4.1 Marketing Communications – Consent (Art. 6(1)(a))

• Newsletter subscription (double opt-in)

• Product updates, promotions

You can withdraw consent anytime.

4.2 Account Creation – Contract (Art. 6(1)(b))

Needed to register and maintain your Venova account.

4.3 Order Processing – Contract (Art. 6(1)(b))

For:

• Payment

• Shipping

• Order confirmation

• Fraud prevention

4.4 Customer Support – Legitimate Interest

Handling:

• questions

• refund requests

• product issues

4.5 Cookies & Analytics – Consent / Legitimate Interest

• Essential cookies = legitimate interest

• Marketing/Analytics cookies = consent

4.6 Lookalike & Retargeting Ads – Legitimate Interest

We may share hashed/anonymised data with Meta, Google, TikTok to reach customers similar to you.

You can object by emailing info@venovawear.com.

4.7 Legal & Compliance – Obligation (Art. 6(1)(c))

Taxes, accounting, fraud detection.

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4.8 Table of Data Usage, Legal Basis & Retention

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5. Disclosures of Your Personal Data

We share your data only when necessary:

E-commerce & IT

• Shopify (site, hosting, cart, checkout)

Payment processors

• Stripe

• PayPal

• Klarna

Shipping providers

(Varies by destination)

Marketing & advertising

• Meta (Facebook/Instagram)

• Google (Ads, Analytics)

• TikTok Ads

Email marketing

• Klaviyo (or similar provider, selon ton choix)

Legal authorities

If required by law.

All third parties are required to respect data protection laws.

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6. International Transfers

Because Venova is a US-based company and uses Shopify, Stripe, Meta, Google, TikTok, your data may be transferred outside the EU.

We rely on:

• Standard Contractual Clauses (SCC)

• Shopify international compliance

• Industry-standard security measures

You may request details at info@venovawear.com.

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7. Data Security

We take appropriate measures to prevent loss, misuse or unauthorized access:

• SSL encryption

• Restricted access to staff

• Secure servers

• Shopify Level 1 PCI compliance

• Monitoring & safeguards

However, no online system is 100% secure.

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8. Data Retention

We keep your data only as long as necessary:

• Legal obligations → 6 years minimum

• Marketing → until you unsubscribe

• Inactive accounts → deleted or anonymized after reasonable period

• Cookies → per cookie duration

We may anonymize certain data for statistical use.

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9. Your Legal Rights (GDPR)

You have rights:

• Access your data

• Correct your data

• Delete your data

• Limit processing

• Object to processing

• Portability

• Withdraw consent at any time

• File a complaint with a Data Protection Authority

To exercise your rights:
📧 info@venovawear.com

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10. Complaints

You may file a complaint with your national data protection authority:
https://www.edpb.europa.eu/about-edpb/about-edpb/members_en

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11. Changes to This Policy

We may update this policy at any time.
The latest version will always be published on this page.

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12. Third-Party Links

Our website may include links to third-party services.
We are not responsible for their privacy practices.