Last updated: 7 décembre 2025

This Cookie Policy explains how VENOVA Activewear LLC (“we”, “us”, “our”) uses cookies and similar technologies on our website www.venovawear.com.

We are committed to complying with the General Data Protection Regulation (GDPR), the ePrivacy Directive, and all applicable data protection laws for users located in the European Union.

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1. What Are Cookies?

Cookies are small text files stored on your device when you visit a website.
They help:

• ensure the website works properly,

• improve user experience,

• analyze site performance,

• deliver personalized advertising.

Cookies may be:

• first-party (set by Venova),

• third-party (set by partners such as Meta, Google, TikTok, Shopify).

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2. Types of Cookies We Use

Our website uses several categories of cookies.

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A. Strictly Necessary Cookies

(Essential – cannot be disabled)

These cookies are required for:

• website security,

• shopping cart functionality,

• checkout process,

• account login,

• payment processing (Shopify, Stripe, PayPal, Klarna).

Examples include:

• Shopify session cookies

• Shopify checkout cookies

• Security tokens

• Server load-balancing cookies

Legal basis: Legitimate interest (Art. 6(1)(f) GDPR).
These cookies do not require user consent.

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B. Functional Cookies

These cookies allow:

• remembering preferences (language, region),

• saving items in cart between sessions,

• improved online experience.

Examples:

• User session ID

• Preference cookies

• Shopify customization cookies

Legal basis: Consent (Art. 6(1)(a) GDPR).

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C. Performance & Analytics Cookies

These cookies help us understand how visitors use our website, including:

• pages visited,

• products viewed,

• time spent on the website,

• navigation paths.

Examples:

• Google Analytics

• Shopify analytics

• Heatmaps (if installed)

Legal basis: Consent.

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D. Advertising & Targeting Cookies

These cookies are used for:

• personalized ads,

• retargeting,

• measuring ad performance,

• building “lookalike audiences.”

We use:

Meta Pixel (Facebook & Instagram)

• Tracks interactions

• Helps optimize ads

• Enables retargeting

Google Ads & Google Analytics 4

• Conversion tracking

• Retargeting

• Audience creation

TikTok Pixel

• Conversion tracking

• Audience measurement

• Retargeting campaigns

Data may be hashed or anonymized before transfer.

Legal basis: Consent.

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3. How to Manage or Disable Cookies

A. Through our Cookie Banner

Upon your first visit, you can:

• Accept all cookies

• Reject non-essential cookies

• Customize cookie categories

You can change preferences at any time by accessing the Cookie Preferences link on the site.

B. Through Your Browser Settings

You can block or delete cookies via:

• Chrome

• Safari

• Firefox

• Edge

Blocking some cookies may limit website functionality.

C. Opt-out mechanisms for advertising platforms

• Meta: https://www.facebook.com/settings/?tab=ads

• Google: https://adssettings.google.com/

• TikTok: https://www.tiktok.com/legal/cookie-policy

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4. Third-Party Cookies We Use

We may allow trusted partners to place cookies on your device, including:

• Shopify (functional, essential)

• Stripe / PayPal / Klarna (payment security)

• Meta Platforms (ads, tracking)

• Google Analytics & Google Ads

• TikTok Ads

• Email marketing tools (Klaviyo or Mailchimp)

• Fraud prevention tools (Shopify Protect, risk scoring modules)

Each partner is responsible for their own cookie policies.

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5. Data Collected Through Cookies

Depending on cookie type, data may include:

• IP address

• Browser/device characteristics

• Pages visited

• Cart interactions

• Purchase behavior

• Advertising identifiers

• Referral source

• Location (approximate, non-precise)

When cookies are used for advertising (Meta, Google, TikTok), data may be hashed or anonymized.

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6. International Data Transfers

Because Venova is a US company and uses Shopify, Meta, Google, and TikTok, cookie-related data may be transferred outside the EU.

We rely on:

• Standard Contractual Clauses (SCC)

• platform-specific safeguards (Shopify, Meta, Google)

• encryption and hashing methods

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7. How Long Cookies Are Stored

Cookie duration varies:

• Session cookies: deleted when you close the browser

• Persistent cookies: remain until they expire or are deleted

Typical durations:

• Essential cookies: session or up to 2 years

• Analytics cookies: 13–24 months

• Advertising cookies: 3–12 months

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8. Your Rights Under GDPR

You have the right to:

• withdraw cookie consent at any time

• request access to your data

• request deletion (where applicable)

• object to profiling or targeted ads

• restrict processing

To exercise your rights:
📧 info@venovawear.com

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9. Changes to This Cookie Policy

We may update this Cookie Policy at any time.
The most recent version will always be published on this page.

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10. Contact

For questions regarding cookies or privacy:

📧 Email: info@venovawear.com
📨 VENOVA Activewear LLC
6300 Riverside Plaza Lane
87120 Albuquerque, New Mexico
United States